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#LifeorKnife – the choice is yours, is a resource for you, parents and teachers in the West Midlands

Our campaign explores the consequences of knife carrying.

Watch the video of James Brindley’s parents talking about the effect the loss of James has had on them, and convicted murderer Sadam Essakil’s message about life in jail.

Our campaign is all about choice – young people always have a choice, even when they don’t feel they have. Watch the video of ex-gang member Omar Sharif talking about how he turned his life around.

Get information on how to report knife crime anonymously and discover where you can anonymously dispose of knives by finding your local knife bin.

Learn how to talk to your child about knives and how you can get a knife crime presentation delivered in a school.

Just 30 Seconds can change a life - The choice is yours