Skip to Content



Every 9 days a teenager in the UK is stabbed.

#LifeorKnife – the choice is yours, is a campaign by West Midlands Police.

During the summer of 2018 the Chief Constable and the Police and Crime Commissioner pledged there would be ‘a conversation with every child,’ in the West Midlands about knife crime.

The aim of the campaign is support the pledge and enable police officers, parents, family members and other trusted voices such as teachers to be able to have the knowledge, resources and confidence to have that conversation.

#LifeorKnife isn’t about telling young people what is right or wrong, but showcasing the realities of knife crime, the significant impact it can have both short and long term, and highlight the importance of choices.

It is time for us all to take a responsibility in tackling knife crime, and this website provides guidance, help and signposts to anyone who wants it.